Rebranding cockup 27 April 2008

When I worked in the public sector I learned very quickly that “rebranding” is trotted out every few years as a convenient excuse to present the appearance that something is actually getting done, slap the backs of pals at a sexy marketing and PR firm, and waste astonishing amounts of money on a single process to justify a higher budget allocation from the trough next year. Very rarely does rebranding reflect an actual need or a change in service provision; that’s simply not the way the UK public sector works.

Lest you think I’m on my soapbox, I give you this. Read the comments below the post as well.

http://timesonline.typepad.com/comment/2008/04/the-original-lo.html