I don’t think so… 14 April 2008

The other day I registered for an IWA/HWG course on web site promotion, hoping it would help me to tie together the dozen different appraoches I take into one tidy package. I was quite keen on the course until I went to order the textbook on Amazon, and found a frightening number of one-star pans. Readers said the book was so out of date it does not even discuss blogs or social media, but it still suggests banner advertising and web rings as good ways to get hits. A browse through the index, provided by Amazon, showed references to newsgroups and CompuServe (!!!!!) Having read those warning signs, I double checked the IWA/HWG course syllabus again and sure enough, part of the course is banner ads.

Folks, the sun is shining, the world’s a lovely place, and I am not going to spend the spring of 2008 in the park with a textbook that references banner ads and Compuserve.

So I’ve asked for a refund and have found something else to spend my training budget on - one that looks forward to 2012, not 2002.