Tips from Idea15 Web Design

Web, business, and marketing tips for Scotland and beyond.

£169k website gets 100 hits in 2 years 31 July 2007

Filed under: Web Design — idea15 @ 8:24 pm

You know the feeling where you’re not sure whether to laugh or cry?

Here’s a report about a website which the Scottish Executive (Scotland’s government) set up to “spark interest in local democracy through the use of the internet” at a cost of £169,000. That’s $338,000 to readers in the US.

The site got less than 100 hits in two years, at a cost of £1,700 ($3,400) per hit.

What a waste of cyberspace: £169k website gets 100 hits in 2 years

Believe it or not, I’m not surprised in the slightest. When I came face to face with the public sector’s view of site creation, the figures were £6,000 and £12 per hit. But the causes were the same. And as with my experience, this incident will be shrugged off as business as usual on the Scottish Executive gravy train. As long as the wheels got greased and a few consultants’ backs got slapped to the tune of £170k, all’s right with the world.

In my web design business, I won’t take on a client who refuses to adopt a solid business case for their web site. There’s a reason for that. In this site’s case, trying to “spark interest in local democracy through the use of the internet” is as self-serving an excuse as they come. You do not get people interested in local democracy through the internet. It’s the other way around. A site like this would only pique interest among users with a high socialisation/education base, those interested and sophisticated enough to look up ways of participating in local democracy online rather than relying on traditional methods. This site preached to the converted at £1700 per click.

Ironically, true citizen democracy can’t be brought about - or enforced - through web sites and civics lectures. In trying to promote participative democracy, the Scottish Executive missed the point entirely.

I’m quite intrigued by this site and will write to the article’s author tonight to ask what this web site’s URL is - as the fact that it’s not indexed in search engines hints at the problem. If I can find it, I’ll kick the tires and let you know what I see.

 

The 12 Kinds of Ads 30 July 2007

Filed under: Marketing — idea15 @ 9:39 am

Slate says it all: there are only 12 kinds of ads. Collect them all at
http://www.slate.com/id/2170872/

There’s lots of food for thought there, whether your ads are on TV, print, or the web. Positive or negative? Presenting a problem or presenting a solution? Showing a product or showing a lifestyle?

With Idea15 - an IT service business run by a sole trader - the best ad strategies have been:

1) The “you have a need or problem” approach. You have a problem. I know how to fix it. (Try a Web Site Health Check if you really want the bad news.)

2) The “unique personality or property” approach, which isn’t optional when you yourself are the business. I can’t understand businesses which are sole proprietorships, meaning they’re built entirely on the expertise and experience of the owner, and yet the owner pretends he or she has 20 staff members, and speaks in vague generalities rather than practical strategies. Sometimes those individuals don’t even state their names on their web sites and business cards. Why would I want to hire someone who’s claiming to be professionally competent but is too personally insecure to tell me their name or why they’re the one for the job?

Oy gevalt.

 

Sunday Herald: Scottish Firms Falling Behind… 22 July 2007

Filed under: Scottish business — idea15 @ 10:10 am

Today’s Sunday Herald reports that many Scottish firms still don’t have a scooby about IT and the ways it can help their businesses.

Scottish Firms Falling Behind In Terms of IT Benefits

Let me give you a few hints about how backwards some of them really are:

On one occasion, I was contracting for a CEO at a company where the management team had all been there since the 80s, and acted in a way which made it clear that they didn’t need to do anything to keep their jobs. One of the problems was that they’d either take three hour lunch breaks, or not show up at the office at all, and the CEO was getting frustrated that he couldn’t find where they were when he needed them. I suggested that maybe they should all start using their electronic calendars in Outlook; after all, that’s what Outlook is there for.

After many ominous glares and whispers, the IT guy came back to me and said that the management in fact couldn’t use their electronic calendars, because the company’s funding came largely from the Scottish Executive, and therefore putting their work-hours wherabouts onto shared calendars would be a violation of the Data Protection Act.

You can’t make it up.

Here’s another one. When I was pregnant and temping, one day I came down with a stomach flu that made it difficult for me to leave the house. So I didn’t go into the office, and instead sat down on my sofa with my laptop and logged into the company’s Outlook webmail, same as all the employees do, and did my work for the day from there. Around 10:30 the office manager ordered me to stop working, because my flat was not covered on the company insurance policy, and therefore if something drastic happened to me or my baby while I was sitting on my own sofa using my own laptop, I could sue the company.

I have never, in my life, been ordered what to do in my own home with my own possessions by someone I was technically not employed by, but there you go.

Health and Safety: a means of giving incompetent people things to do with their lives.

Nothing turns a seemingly competent adult into a stammering, sarcastic teenager quicker than a younger employee who knows a smarter way of doing things.

So what’s your excuse?

 

Picking Your Battles 19 July 2007

Filed under: Management — idea15 @ 1:36 am

In this week’s Search Engine Guide newsletter, Jennifer Laycock writes about the web’s ability to turn abuses of power by companies and businesses into national news. A bad customer service experience may be shared all over the world before the guilty party has taken off their work uniform. As it should be.

http://www.searchengineguide.com/searchbrief/senews/010350.html

Bad service, consequences be damned, isn’t something I need to read about in a newsletter. The main provider of bus services to my town, Arriva Buses, has been under fire for months after removing low-floored buses from local routes from the early afternoons onwards. Anyone who has a wheelchair, pram or stroller, or who just needs a little help getting on board can’t travel after that time. Ever heard of problems like social isolation, postnatal depression, or elderly/disabled people feeling trapped in their home? Arriva buses encourage all of it by ensuring that those in our society who need to be able to get out and about the most, and who can least afford their own transport, simply can’t travel.

Two weeks ago, a stressful trip to visit a friend in hospital ended with a driver being so abusive to me that other passengers were screaming at him in my defense. My crime was my inability to completely fold and lock down my baby’s stroller while standing up and, oh yes, holding said baby in my arms on a speeding bus. If I didn’t like it, said he, I could get off in the middle of the road and wait for a low-floored bus. (That would be the one that doesn’t exist). When I reminded him of this, his tone and body language turned so confrontational that I actually thought he was going to stop the bus and get out of his seat to attack me.

Say whatever you want to me if it’s just me, but no one pulls that “big man” shit on me in front of my daughter. She will NOT grow up believing that things like that are tolerable, and she will NOT grow up watching her mother take abuse from bullies who hide behind their work uniforms. Sadly, she WILL grow up associating Arriva buses with abusive staff, angry customers, and not being able to go to the next town because the drivers get off on harassing women who are literally holding babies.

And naturally, if I’d been a junkie waving a knife around the back of the bus, the driver wouldn’t have blinked.

Meanwhile, over 500 residents of the neighbouring village have signed a petition to Arriva buses demanding the re-introduction of low-floored buses. No offense to that village, but I didn’t think they had 500 residents. If a measurable majority of them are frustrated enough to demand that the company change its ways, that’s a powerful voice indeed.

Will Arriva change? Of course not. This is Arriva we’re talking about. This is UK customer service we’re talking about. Don’t be so naive.

To Arriva, and to any other company in this much hot water, I’d ask - is all of that really worth it? Are you really willing to lose customers, respect, and even employees over a simple logistical matter? When your own employees are being called into disciplinary warnings because the problem is causing arguments between them and your customers, what exactly are you keeping up the struggle for?

In work, as in life, you need to pick your battles. It’s not worth it to perpetuate a stupid strategy because you’re too vain to admit you might have been wrong. It’s not worth it to have your company name associated with aggression, anger, and even abuse. It’s not worth it to lose customers because they’re afraid of being attacked by your own personnel on your service. It’s just not worth it.

You do need to pick your battles, and I’m pickin’ one. This is too important to shrug off as business as usual. Arriva’s ongoing discrimination and abuse against vulnerable customers has nothing to do with business, efficiency, or health and safety. It’s smug, small-minded bigotry of the worst kind, and even if it means I have to walk to get where I need to go, I’ll not set foot on another Arriva bus until the low floors are reintroduced and the least among us can travel without abuse.

 

Energy and light 13 July 2007

Filed under: Web Design — idea15 @ 11:11 pm

Meet William Kamkwamba, a 19 year old living in Malawi who has built a windmill to support his family. He has done it with his own two hands, without any formal training, and he has also started a blog about it. Read it the next time you’re making an excuse not to take control of your life.

http://williamkamkwamba.typepad.com/williamkamkwamba/

His Flickr account is equally enriching. If you believe a socket in a wall is nothing remarkable, put yourself in William’s shoes, and think of what a gift he’s given us in sharing the simplest act in a part of the world most of us would rather ignore.

http://www.flickr.com/photos/9278648@N04/page9/

William’s friends at the Baobab Health Partnership have found some remarkable uses for web technology:

http://baobabhealth.org/

 

The loneliest of all 9 July 2007

Filed under: General Business — idea15 @ 3:15 pm

Today the Royal College of Nursing has launched a campaign drawing public awareness to the plight of nurses who are lone workers - those who work among the public outside a medical facility - and the appalling rates of assault and harassment that these professionals face.

The phrase “lone worker” always brings back painful memories for me. My very first job in Scotland was an admin temp job which I took through an agency while job hunting for a full time role. The employer apparently told the agency that I would be working for one of her companies in a gorgeous Glasgow city centre office. And I did, for four hours. Then she took me to the “headquarters” of one of her other companies. It was an empty, undecorated domestic flat in a residential neighbourhood away from the city centre which I’d never been in before. And that’s where she left me.

I spent what felt like one of the longest months of my life commuting on two trains plus a mile walk every day to work by myself in this dark, empty, unfurnished residential flat. To give you an idea of how isolated I was, this flat had no phone line or telephone. I saw the woman no more than 20 minutes a day at most.  Some weeks I’d go days without seeing her at all.  When I did, she’d breeze in, try to appear busy and important, occasionally look at me while talking to someone else on her bluetooth, and then fly out the door to one of her mysterious other companies. Occasionally she’d bring people over for a meeting (held in the living room on a manky old sofa with a throw over it) while I stayed safely out of view in the “office” - a deserted room illuminated by one light bulb hanging from the ceiling. Whatever else she was doing with her days, it seemed to involve spending an awful lot of time moving money between multiple accounts at multiple banks. Hmm.

I’d moved to the UK six months before, and had charged into the workforce with the highest hopes of picking up my career where I’d left off in the states. Instead, I was on my own in a strange house in a strange neighbourhood, with only my personal mobile as my “company phone” (unreimbursed of course), no first aid kit, no idea where I’d go for help, no idea where the hell I was really, and no one from any of her multiple companies checking in on me. My work was strange, menial make-work that I could have done when I was 12 years old. And although one of her companies was located just a five minute ride from my home, I was commuting to a downtown house eight miles away to sit on an old 386 and email with people working within sight of where I lived. What the hell was going on here?

And you want to know what the real kicker was? This woman’s alleged business was - wait for it - health and safety. She was getting paid to advise businesses on laws and regulations which she was deliberately violating.

I can’t tell you how deeply your blood boils when you’re sitting alone in the 4 PM darkness of a Scottish winter, typing up a handout on the lone worker laws for your boss’s client, and you realise that what you’re typing sounds like a description of your day. You’d like to discuss it with your boss, but she’s never here, and you’ve never seen nor met anyone else from the company you’re supposedly working for. Lunatics, abusive bosses, incompetents are one thing. Lying hypocrites are quite another.

I finally fled her company - literally, running as fast as I could - when she crossed another ethical and safety line which confirmed to me that she was genuinely mentally unbalanced. No joke - this woman had tied herself into so many knots with her lies and deceptions that she was disintegrating at the seams, and was hellbent on taking me down with her. Simple administrative work should not trigger the “fight or flight” instinct, but I shudder to think what would have become of me that day had I ignored it.

In fleeing, I had to beg my temp agency for another job because I’d left the role without sitting down for the full discussion process that they had outlined on their lovely letterhead. The fact that the employer had casually changed the contract to have me working for a different company doing different work in a different location with no human contact was news to them. When my contact at the agency related the story which my employer had said in her defense, I was aghast. It was as fictional as any drama storyline, and it was the blatancy of the lies which astonished me. It was utter manipulative rubbish told shamelessly - even as I was able to discredit her tale line by line with facts and backup. It was only then that my contact finally understood how unstable and dangerous this woman was, and still, they did all they could to avoid casting blame on the manipulative fruitcake who had conned them as well as me.

A week after running away from her, while sitting at my desk at my new temp job, my mobile rang. It was one of the co-workers from the woman’s company asking me which meeting room the 2 PM discussion was being held in. Part of me wanted to laugh my head off, and part of me wanted to throw the phone into the wall and shatter it into pieces. She was still lying, to herself and to her staff, by pretending that I still worked for her.

I’d lost a month of my life to a stressful, unpleasant, and frightening temp job, and I had nothing to show for it except for a supply of bitterness and cynicism that shouldn’t have stemmed from a simple admin role. And as this was my first job in Britain, it set the tone for me of what are considered normal working practices here. It told me I was in a part of the world where the local branch of a worldwide employment agency could send me to work for a visibly unstable employer at what appeared to be a front business for money laundering, and when things went past breaking point, they’d bend over backwards to defend the liar. Welcome to the UK indeed.

In the UK, we are constantly reading about workers’ entitlements, safety, publicity campaigns, legislation, and the ever increasing awareness of employee rights. When I see things like these, as I did this morning with the RCN’s report, I can only roll my eyes. There is a massive army of workers out there who have no rights, no recourse, and report to people for whom legislation as well as ethics mean nothing. (If they were interested in being good employers who live by the law, they’d take you aboard permanently and directly, not order you a la carte like office supplies.) And with many companies now sourcing all their staff as contract temps for years at a time as a means of avoiding paying living wages and benefits, the problem will only get worse.

My husband has been in his job since October, although he is technically a contract temp. He does not earn holidays, he does not earn sick time, and when our baby was born, he could only take three days off unpaid. Aside from those, he has not been able to take a single day off, not even bank holidays. His job is only contracted through to March 2008, and because of a hiring freeze at his company, he can’t be taken on as a regular employee. He’ll have given every day of his working life for a year and a half with nothing to show for it.

It’s bad enough having no holidays, no sick time, no pension, no employee security, and no future in the job you report to at all. But even if your employer isn’t stark raving mad, you are still a second class citizen, and make no mistake - many agencies and recruiters enjoy lording their power over you. When I was pregnant and temping, my agency docked my pay for attending midwife appointments, when by law regular employees can take off the whole day for a midwife appointment if needed with no consequences. Docked pay? Would it really have killed my arrogant cokehead recruiter to allow me two hours to make sure my baby was okay? My baby was more at risk from me running from the midwife to the train to the office to get five precious additional minutes on the clock.

Until the level of discrimination and disenfranchisement against temps is recognised, I’ll continue to sniff at calls for employee rights and awareness. A call for fairness which ignores a measurable percentage of the workforce is worse than none at all. There’s no worker more “lone” than the one isolated in the dark without the right to defend herself.

Edit and update, 27 August: Last week while on my way to a meeting, I found myself walking past the “gorgeous Glasgow city centre office” where I’d first been sent to work. All traces of that business are now gone. A quick online search reveals no traces of her other businesses, or of the individual. And I’m sure she has a perfectly believable story to explain it all.

 

Proudly presenting… 6 July 2007

Filed under: My Drivel — idea15 @ 8:46 pm

Craigheads web site screen grab

Announcing the newest addition to the Idea15 portfolio: http://www.craigheads.org.

It’s a small and simple community web site with news, activities, a groups directory, and a forum.